$10
Evaluation of business enterprise brand and guide of enterprise culture construction
中国商业联合会
本标准规定了在对商业企业品牌进行评价时应遵照的原则、指标和方法,并对企业文化建设提出了指南。
本标准适用于组织内部和外部(包括第三方机构)对商业企业品牌的评价,适用于组织内部企业文化建设的指导。
This standard is the original Chinese electronic standard.
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