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Brand value—Vocabulary
全国品牌价值及价值测算标准化技术委员会(TC 532)
本标准提供了品牌价值管理活动中相关术语和定义。
本标准适用于各类组织开展的品牌战略规划、定位、架构、识别、传播、评价等活动。
This standard is the original Chinese electronic standard.
If you need translation, please contact email: ChineseStandardsLibraryS001@gmail.com.
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