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Chinese Standard: GB/T 34090.3-2017

Internet advertising—Part 3:Effect measurement requirements

国家工商行政管理总局

GB/T 34090的本部分规定了第三方监测及效果评估机构在广告评估过程中应遵循的规范。

本部分适用于各类智能设备上的广告效果测量。包括互动效果、品牌提升效果,以及垮不同广告位进行统一评估的用等效曝光体系的测量和应用。

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