Brand valuation—Exhibition industry
全国品牌评价标准化技术委员会(SAC/TC 532)
本标准规定了展览业相关品牌的品牌价值评价方法、品牌强度系数指标体系、品牌价值测算过程等内容的相关要求。本标准适用于展览场馆、展览配套服务、展览主办或承办等相关企业或经济贸易展览会的品牌价值评价。
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