Brand evaluation—Guidelines for consumer perception measuring
全国品牌评价标准化技术委员会(SAC/TC 532)
本标准给出了基于消费者感知的品牌感知指标的测量方法、测量程序和结果应用的指南。
本标准适用于消费者感知的单一品牌的测算和分析。
This standard is the original Chinese electronic standard.
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